How to Socialize Your Talent Strategy: Making Social Media Matter

Presenter: Brett Farmiloe, Social Media Manager for Jobing

Twitter, Facebook, Myspace and 4,000 other social media tools.  How do you use this social media stuff to recruit?

Using case studies and real world stories, Brett will open the audience’s eyes to how social media can impact a recruiting strategy.  By the end of the session, attendees will be able to: 

·      Understand social media and social media technologies

·      Identify the benefits and risks associated with social media

·      Attract clients and candidates through social media

·      Connect with employees (especially Gen Y) with social media initiatives

·      Identify the social media strategy that best fits their organization

Bio:

Brett Farmiloe is one of two social media managers for Jobing.com- the nation's largest, locally-focused provider of employment media.  He is a Gen Y’er who frequently speaks on the topic of how to use social media to attract and retain top talent. He has interviewed hundreds of leaders and employees in companies like Microsoft, Nike, and EA Sports in a social media intensive project he co-founded entitled Pursue the Passion (www.pursuethepassion.com).  Zach also consistently consults with companies, organizations, and associations on how to incorporate and implement a social media strategy that best benefits their business.